In this illuminating book, the renowned theoretical physicist Lee Smolin argues that fundamental physics -- the search for the laws of nature -- losing its way. Ambitious ideas about extra dimensions, exotic particles, multiple universes, and strings have captured the public's imagination -- and the imagination of experts. But these ideas have not been tested experimentally, an...(展开全部)

In this illuminating book, the renowned theoretical physicist Lee Smolin argues that fundamental physics -- the search for the laws of nature -- losing its way. Ambitious ideas about extra dimensions, exotic particles, multiple universes, and strings have captured the public's imagination -- and the imagination of experts. But these ideas have not been tested experimentally, an...(展开全部)

In this groundbreaking book, the renowned theoretical physicist Lee Smolin argues that physics—the basis for all other science—has lost its way. The problem is string theory, an ambitious attempt to formulate "a theory of everything" that explains all the forces and particles of nature and how the universe came to be. With its exotic new particles and parallel universes, string...(展开全部)

"The Trouble with Physics" is a groundbreaking account of the state of modern physics: of how we got from Einstein and Relativity through quantum mechanics to the strange and bizarre predictions of string theory, full of unseen dimensions and multiple universes. Lee Smolin not only provides a brilliant layman's overview of current research as we attempt to build a 'theory of ev...(展开全部)

"The Trouble with Physics" is a groundbreaking account of the state of modern physics: of how we got from Einstein and Relativity through quantum mechanics to the strange and bizarre predictions of string theory, full of unseen dimensions and multiple universes. Lee Smolin not only provides a brilliant layman's overview of current research as we attempt to build a 'theory of ev...(展开全部)

In this groundbreaking book, the renowned theoretical physicist Lee Smolin argues that physics—the basis for all other science—has lost its way. The problem is string theory, an ambitious attempt to formulate "a theory of everything" that explains all the forces and particles of nature and how the universe came to be. With its exotic new particles and parallel universes, string...(展开全部)

"This is scientific storytelling at its most visceral, striding with the beasts through their Triassic dawn, Jurassic dominance, and abrupt demise in the Cretaceous." — Nature The dinosaurs. Sixty-six million years ago, the Earth’s most fearsome creatures vanished. Today they remain one of our planet’s great mysteries. Now The Rise and Fall of the Dinosaurs reveals their extrao...(展开全部)

"This is scientific storytelling at its most visceral, striding with the beasts through their Triassic dawn, Jurassic dominance, and abrupt demise in the Cretaceous." — Nature The dinosaurs. Sixty-six million years ago, the Earth’s most fearsome creatures vanished. Today they remain one of our planet’s great mysteries. Now The Rise and Fall of the Dinosaurs reveals their extrao...(展开全部)

在线阅读本书 Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL OF ADVERTISING. The bestselling authors of THE 22 IMMUTABLE LAWS OF BRANDING are back, this time revealing a startling and crucial development in marketing, the shift from advertising-oriented marketing to PR-oriented marketing. Today's brand...(展开全部)

在线阅读本书 Book Description Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. Amazon.com In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/b...(展开全部)